We LUV Nana's Green Tea, event coverage
00:01Case study, event coverage

We LUV Nana's Green Tea

Title
We LUV Nana's Green Tea
Genre
Event coverage (highlight)
TRT
0:43
Credits
Directed, filmed, and edited by STUDiiO
00:02The film
00:03About Nana's Green Tea

Nana's Green Tea is an international green tea franchise, with locations in Japan, Melbourne, and Seattle, and this is the first to land in Las Vegas. This was their grand opening.

The concept

This one was a gift. At STUDiiO we like to be generous with the people we work with, and Nana's was worth it. We were invited down to shoot photos for the grand opening, and because we love what we do, we did not stop at photos. We surprised them with a video too.

The production

We ran it in two blocks: about an hour to an hour and a half on photography (plenty of time for a strong set), and another hour on video. On the video side we captured the energy, the line out the door, people waiting to try it, quick interviews with folks who had already had something, the anticipation building. Then the highlight: staff serving drinks and food, the smiles, the room. And at the end, person after person saying, on camera, we love Nana's Green Tea. We are sure the owner and the team heard every one of them. That was the best part.

The post

We cut it into a tight highlight built around that energy and those we love Nana's moments, and handed it over as a surprise on top of the photos they had expected. It is the kind of piece a brand can lean on for a long time, and exactly the kind of gift we like to give the people we work with.

Made in Las Vegas by STUDiiO, directly with the filmmaker, Micah David.

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